Rin vs tide the strategy

Naresh gupta, director, strategy and planning, dentsu marcom, too, feels the only reason for such an attempt by rin could be tide's entry into its whiteness territory the fact that it targets tide naturals, a variant, and not tide itself, may just be a 'by the way' thought, or a way to avoid some legal problems. Although indian marketing world have seen lot of comparative ads, the rin vs tide is a rare case of direct comparative ad where the brand has taken the competitor brand's name and challenging it head on. Rin vs tide presented by:- payal mishra pgdm 1st yr slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising if you continue browsing the site, you agree to the use of cookies on this website. Rin vs tide , the strategy according to latest news report, the calcutta high court has restrained hul from airing the controversial campaign against tide.

The proxy war between the brands, rin and tide of detergent category of the multinational giants hul and p&g that commenced in december 2009 has entered into non-price to price war, promotion war, brand war, legal war on several fronts, unethical practices war, flouting of advertising standards council of india (asci) rules, war to denigrate and outwit each other, open war and indeed what not. Rin v/s tide faculty:profuday shankar module: ad sales and management date: 6th september,2010 shruti tyagi roll no:51442 the tussle between the big two p&g and hul has been causing ripples in the industry since the launch of its rin versus tide comparative advertisement. It took me some time to actually believe that hul was directly comparing rin with tide digged the ad out of youtube to see it again and then today's et had a new item on the same. Rin vs tide - hit and run some feel this was a smart move on part of rin, to counter tide naturals causing a dent in its sales others felt it was desperate and distasteful brand experts.

Criticizing a rival's products is a high-risk, but increasingly popular marketing strategy consumers have historically reacted negatively to direct comparisons between competitors and tended to sympathize with the underdog. Rin gives better whiteness than tide) the rin washing powder commercial homecare brand rin has openly taken on rival p&g¶s tide` ` ` ` in the first move of its kind by hul the visual clearly shows a variant of tide. Rin vs tide , the strategy according to latest news report, the calcutta high court has restrained hul from airing the controversial campaign against tide hul has been given 72 hours to comply with the order ( source) the high decibel comparative ad of rin generated huge buzz in the market. Tide had to compete against rin which was well known in the mid-price detergent category tide did want to position itself at a price lower than rin as it then would be closer to the price of popular brands like ghari and nirma which would put it in a unclear position.

Tide is the older brand, but gain has become a popular rival, with many people preferring it for its scent tide is usually slightly more expensive than gain tide is a more concentrated detergent gain is known for its attractive scent. What surprised me was the appearance of both tide as well as rin in the same advertisement i think this is a first in indian advertising till date, we used to have comparisons between 'ordinary washing powder' and that particular brand. The proxy war between the brands, rin and tide of detergent category of the multinational giants hul and p&g that commenced in december 2009 has entered into non-price to price war, promotion war. Hul's tidy advertising strategy 71 advertisement that said rin washed whiter than tide, naming the rival brand but if hul's segment-wise revenues are reviewed over the years, it is found that. The et report mentions that the ad was created because hul executives feel that tide is slowly neutralizing the whiteness (point of difference) usp of rin hence rin is trying to tell the consumers that it has more whitening property than tide using a direct comparison.

This feature is not available right now please try again later. The current high profile aggressive stand of rin has a background story there was a proxy war going on between rin and tide since december 2009.

Rin vs tide the strategy

Product rin over p&g's tide naturals, which is the new product that p&g launched a couple of months ago in the mass segment positioning it against rin as well as wheel it's the first time in. Rin ad goes against the tide of convention there is a new fight in the biggest soap opera of them all in a new television advertisement, hindustan unilever's rin detergent has been taking. Rin vs tide 1 brand wars rin v/s tide 2 it is a product of hul rin was launched as a bar in 1969 and powder in 1994 with the iconic lightning bolt. Rin vs tide by jwt indiaflv remoarun2u loading unsubscribe from remoarun2u best coke vs pepsi commercial with snoop dog & jackie chan - duration: 4:33.

Rin vs tide: the soapy saga by soumyamoy maitra marketing lecturer db powar college of management : criticizing a rival's products is a high-risk, but increasingly popular marketing strategy consumers have historically reacted negatively to direct comparisons between competitors and tended to sympathi. In about a decade it took hul's rin to the cleaners in the midpriced space with its outstanding whiteness selling point p&g is hoping to do with tide naturals to wheel what tide did to rin.

Specially talking about rin (hul) v/s tide (p & g), both brands are appealing on whiteness in every tvc campaign, targeting to middle class consumers, both brands are already well-established & taken position in market. Rin vs tide , the strategy essay airing the controversial campaign against tide hul has been given 72 hours to comply with the order ( source) the high decibel comparative ad of rin generated huge buzz in the market. This is the end of the preview sign up to access the rest of the document unformatted text preview: c according to latest news report, the calcutta high court has restrained hul from airing the controversial campaign against tide hul has been given 72 hours to comply with.

rin vs tide the strategy Hul actually played safe, by putting a notification in bottom of the ad saying schematic representation of superior whiteness is based on whiteness index test of rin vs tide naturals as tested by independent lab and also seems to be ready to face any lab test.
Rin vs tide the strategy
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