Abstract this paper is about consumer behavior in context with vishal mega mart in recent year, a number of companies have expressed their interest towards retail sector outlets as a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, vishal mega mart, reliance fresh are the best known examples of retail sector outlets in india retailing is the interface between the producer and the individual consumer buying for personal. Spencer's and vishal mega mart to name a few who have changed the face of retailing in india an attempt is made in this research to study the changing consumer behavior pattern towards. I have checked into vishal mega mart rohini sector 11 centre the goods were ok so i purchased some goods however the the behaviour of staff members was quite rude even towards the small kids.
This paper is about consumer behavior in context with vishal mega mart in recent year, a number of companies have expressed their interest towards retail sector outlets as a result, numbers of shopping malls have started their operations in metro and urban areas. Vishal mega mart (vmm) is major fashion-led hypermarket retail chain in india with a footstep of over 204 stores, a collective trading area in a surplus of 3 million square feet, in over 110 cities and towns transversely the indian cities. Consumer behaviour at vishal mega mart by anaz8ali • some of the consumers of vishal mega mart are loyal towards it but loyalty of most of them depends on their.
To know about the retail industry to know the awareness of the customers towards vishal mega mart and big bazaar to know whether the customers are satisfied with present service given by the vishal mega mart and big bazaar factors considering while purchasing retail products. Pantaloon, big bazaar, vishal mega mart, reliance fresh are the best known cases of retail area outlets in india retailing is the interface between the maker and the individual customer purchasing for individual utilization. Source: mittal, arun, advertising and sales promotion, wisdom publication, new delhi, edition -2008, p-225 when customer is treated as the king of the market, the study of consumer behaviour becomes more important for marketing decisions. O vishal mega mart (vishal retail) o amartex shoppers world (amartex industries) a list of retail stores of selected retail brands belonging to the selected formats in the selected.
The training included study of consumer behavior to retail company and competitive study of vishal mega mart with its competitors, study of daily footfall and sales and plano gram and to understand the retail operations. Consumer complaints and reviews about vishal mega mart - misbehaviour and good attitude towards customers vishal mega mart contact information and services description. 4 minor integrated live project on vishal mega mart 65 a survey on consumer behaviour towards hero honda splendor with reference to phoenix auto 66 a case study. Final research project a comparative analsis of consumer satisfaction towards services of vishal mega mart and big bazar submitted in partial fulfillment of pgdm program 2012-14 submitted by: faculty mentor: nitish sharma prof(dr) joydeep goswami ebs id-0121pg047 era business school new delhi july 2013 supervisor certificate.
This chapter gives as research design limitations inherent in the project and finally coverage of research work data collection method sampling techniquesresearch methodology the present study was undertaken consumer behaviour toward vishal mega mart. References executive summary the project is about customer satisfaction & consumer behaviour towards vishal mega mart , sonepat-131001, haryana retail industry is booming all around the globe at a very fast pace. Mall, best price, reliance, hyper city, vishal mega mart, v-mart, big bazar, apoorti, next gen etc all big players are trying to establish their market share in the. Pantaloon, big bazaar, vishal mega mart, reliance fresh are the best known examples of retail sector outlets in indiaretailing is the interface between the producer and the individual consumer.
View chitra joshi's profile on linkedin, the world's largest professional community consumer behaviour towards vishal mega mart retail marketing buying. Dear team today , i visited the vishal mega mart which is situated at vaishali nagar location, i was purchasing cold drink for my child but i noticed that its got expired on the product on july 16, i called store manager and said this is an expired product, he replied to me this product is expired but we can sale it and he ordered to your causal staff to put this product on location,but i pick. Any size and or location this paper is the study of various aspects of behavior of consumer towards vishal mega mart and also focus on the existing marketing strategy.